Business Plan For Tattoo Shop, Parlor, or Artists

BUSINESS PLAN FOR Tattoo Artists, Tattoo Shops And Parlors

Tattoo Industry is over $2 billion a year.

It is a great industry to be in. The problem is that the majority of tattoo artists rarely make money.

This business plan will give you a solid plan to make money and grow your tattoo business.

The biggest skill you need to become a financial success in the tattoo industry is not your tattoo skill but the skill to draw customers and make them get a tattoo from you.

You may be the best tattoo artist on this planet but if people cannot find you or get a tattoo from you, you are not going to make much money.

So let’s teach you how to build a tattoo business and make money.

STEP 1: Create A Signature Style

In general, I am not a fan of limiting business to one signature style because it diminishes your market.

But when it comes to art and especially tattoos having a signature style is a massive asset.

All displays at your parlor, promotional media and social platforms should show your unique style.

This will draw a specific crowd to you because of your signature style.

This will reduce competition.

This will also limit your client base but don’t worry by the end of this business plan we will have a solid strategy to draw all kinds of clients.

STEP 2: Identifying Your Audience (Rich Or Poor)

The next step is to identify who you will be catering to. Do you want to start a daycare for low-income parents or rich parents?

You need to know this in advance because this will help you decide your daycare design, curriculum, marketing material, teacher dress code, and almost everything else revolving around your daycare.

I would recommend that you create a brand for elite and wealthy parents but accommodate mid and low-income families.

This strategy gives your daycare the best shot at growing fast. Everyone wants to be part of an elite institute.

I have a worksheet called 5X Customer Avatar. I make all my clients fill this.

When you fill this worksheet you will get an in-depth understanding of your clients and you will be able to create a daycare that appeals to them.

You can download it here:

STEP 3: Get A Store And Tools

Once you have your customer avatar ask yourself where do most of them live?

For example, if you find that most of your clients will be young professional you probably want to set up your business in downtown around the business district.

If you think it will be young artists then you want to set up your tattoo shop around the art district.

The interior of your store, the tools, should appeal to your clients.

If you cannot afford to rent your own space, find a tattoo shop in the area where your clients are and work there.

You will pay between 30-50% of your earning as rent to the shop owner but that is ok.

We will gradually build enough clientele so you can soon have your own space and not have to pay.

Once you have your own space, you can start charging other tattoo artists to work from your shop.


STEP 4: Build A Website, Social Media Pages And SEO

Use keywords that new clients type. And keywords that custom clients type for a specific style of tattooing and even tattoo designs

The next step is to find your competitors and look at their websites, social media and SEO strategy.

There are tools like Spyfu and Semrush that can help you find competitors who are doing good.

But if you are a beginner you are probably on a low budget.

You can do a little extra effort.

Start by going to Google Trends or Google Adwords Keyword Reseach tool.

Type a few different topics in your industry until you find a few keywords that are trending well on Google trend.

Here is an example:

I started my search by typing “get tattoo”.

I see the search is growing for this term.

This is good news.

This means I am in the right industry.

The demand to get tattoos is growing.

When you scroll down in the search results, you see a list of related queries.

These are the topics people are searching for lately.

You can take advantage of this topic and write articles and create videos.

Get them ranked on Google and now people will begin to find your website.

Make sure these articles somehow draw a bridge to getting a tattoo from you.

But I know that “get tattoo” is a very generic term.

People who want to get a tattoo are researching for tattoo shop or tattoo parlor or tattoo artist in their local area.

So my next search will be more specific.

I researched “get tattoo miami”, “tattoo shop miami”, “tattoo artist miami”, and “tattoo miami”.

Of all these keywords “tatto miami” had the best results so I know that this is the first keyword I need to rank for.

But I notice that all of these keywords were decent.

So I need to rank for all these keywords to get traffic.

This information will help us a lot to build a strong business as you will see shortly.

But first I want to search on Google Keyword Planner.

I type “miami tattoo”. Google suggests multiple keywords.

I sort the results by page bid cost.

This is because if people are spending a lot of money for some keyword it is because this keyword is making them money.

I am also looking for the level of competition.

Since tattoo artists are not big marketers it is hard to find strong competition.

This is good news.

Because if there is low or medium competition, it will cost us less to run ads and we can also rank easy for those keywords.

Now I can pick these keywords to rank for or run ads for.

Once I choose the keywords I like, I will type them in Google and find who ranks for these keywords.

Let’s say if I type “tattoo shops in south beach miami” in Google.

I see a list of tattoo shops listed in Google Places. This means I need to get listed high on Google Places.

I see that Yelp is the next listing so I need to get listed on Yelp as well.

And finally, I see that “Empire Ink Lifestyle” is the first competitor.

I can look at their website and create a website similar to them.

Whatever they are doing is working.

They are listed on top because Google knows that people are spending time on their website.

So I need to create a website similar to theirs.

Show images similar to theirs, use headlines similar to theirs just replace everything with your content.

Now you have a website proven to work for you.

Now you have a winner website, articles, videos, and images.

Make a little SEO effort to get ranked for these terms and you will begin to make money.

Step 5: Show Work + Use Money Making Hashtags

You do the same thing for Social Media.

You look for the social media of your competitors and see what kind of images they are posting and what type of ads they are running.

Here is an instagram account for a tattoo shop. They are big in Miami.

They get most of their business from Instagram.

They post a lot of photos to excite prospective customers. We will discuss this more later.

I would create Instagram just like theirs because it is proven to work:

You will create a social media account similar to theirs.

Meaning post images similar to them.

Post as frequently as they do.

This where you post your work or work from your crew member.

If you have a signature style show it as much as possible.

Don’t just show tattoos but show personality and lifestyle as well.

Show happy clients.

This is your advertising platform.

Show people what they can get by coming to you.

The most important step here is to use the right hashtags.

Research popular hashtags around tattoos and use them.

See what your competitors are using and use them.

If you are unsure there is a great site called hashtagify.

This site will help you identify popular and relevant hashtags around your industry.

Step 6: Run Ads To Get Sales For Clients + Apprentice

Now it’s time to start driving traffic and get some customers.

Start by advertising your social media and get more followers.

You know it very well that most people need to see your work and build some trust in you before they come to you.

This is why you have them follow your account and show them your work regularly.

The more they will see your work, the more they will want to come to you.

Next, you start running ads to your followers to get a tattoo.

There are several things you can offer in your ads to motivate them to take action:

1. Free Signature Killer Tattoo Design

2. Quiz: Which Celebrity Style Tattoo Will Work For You Or What Tattoo Is Right For You Etc.

3. Free Consultation To Discuss Tattoo Design Or Price.

4. Offer A Tattoo Slot. Say Something Like I Am Booked For Next 9 Months But Have An Opening Next Month. Write A Comment Or Post A Photo Or Share The Post And I Will Pick The Most Voted Post Or Random Winner For The Slot

5. Write Creative Headlines: Tattoos That Will Get Stand You Apart Or Tattoos That Will Make You Look Great When Naked Or Get Rid Of Your Ex Finally Or It’s Time To Move On

6. Run Ads To Make Them Join Your Facebook Group. Then Post Images And Invite For Tattoos Or Social Evenings At Your Studio.

Then retarget the visitors who visit your website but do not complete the booking.

Facebook™ has a great article that gives you additional ideas on tattoo ad campaigns. You can read it here: Facebook Ads For Tattoos

Create 2 different Ad Campaigns:

1. To get customers who want to get tattoos.

2. To get apprentices. You will charge them to train them and then have them work for you where you charge them a commission for every work they do under your umbrella.

You can either outsource your advertisement funnel or learn how to build a funnel and run an advertisement to get sales

I have a great course that teaches you how to build your own sales website, pages, and content and then how to create ads and drive traffic to get sales. You can get it here:

Step 7: Have A Strategy For Walk-Ins

A lot of your clients will be walk-ins.

These are people who had an impulsive desire to get a tattoo or they are traveling to your city and want a memory to take back.

You need to be prepared for the walk-ins.

Have your design book ready for them to look through designs.

Have a FAQ for the first-timers that gives them an idea on pricing, pain, risks, and etiquettes.

Display testimonials, health certificate and tattoos you have done in the past.

Have a nice sitting and design books for them to go through when they have to wait for you to finish tattooing your client.

Your job is to educate and make the walk-ins feel safe and confident in your ability to give them a good tattoo especially if this is their first tattoo.

Step 8: Go To tattoo Conventions And Network

Go to as many tattoo conventions as you can afford.

Conventions are a great place to learn from your peers what is working for them.

More importantly, you make connections and can send clients to each other.

Don’t just stick to tattoo conventions.

Find tattoo artists and shops on social media and google.

Reach out to them and create a connection. Appreciate their work and show them your work.

Discuss cross-promotion with them.

Step 9: Get Repeat Business

Getting repeat business is a big part of the tattoo business. Some tattoos can take up to 6 months and even longer to finish.

Many clients want to return because they like what you did for them.

As you know forming a strong bond during your session is a big part of your work.

But there are other things you can do to incentivize their return:

1. I am not a big fan of giving discounts but you can if you like. You can start a competition. Ask your clients to share their tattoos and tag you. The one who gets the most likes will get a free touch up or discount.

2. Ask your clients to post a review in exchange for limited FREE touch up. This will help you because their review will get you more business and once they get something for free they are more likely to visit again

3. Offer them a FREE custom design for their next tattoo

Step 10: Increase Revenue By Diversifying

The big limitation of tattoo business is that you can only earn as long as you work.

Tattooing is also taxing to your body. Many people develop back pain and carpal tunnel after doing tattoos for a long time.

This is why it is important to safeguard earning for life by diversifying your business.

Here are a few things you can do to ensure your income comes from other sources and not just tattooing:

1. Hire apprentice. Train them and charge them a commission when they start to get clients.

2. Start Tattoo Academy. Run a class on the side and make money by teaching people who want to learn to do tattoos.

3. Rent Space to other tattoo artists and charge them rent for space or even a cut of their earnings. It is common to charge between 30%-50% commission to artists who are using your space.

4. Turn your tattoo shop into gallery and event space. You can charge local artists to use your space to host events. You will make extra money, get a free promotion because they will advertise your location and even get new customers.

5.Sell local art from your location. Display work or local artists and charge commission when you get a sale.

6. Sell Tattoo Design. Most tattoo artists do not want to sell their designs unless they tattoo it themselves. This is an extra income source. Someone in China may like your designs or wants you to design something unique for them but cannot afford to fly to you in New York. Use this opportunity to make extra money. If your designs make it all over the world you will become a bigger celebrity which will allow you to increase your rates for tattoo and will get more business. This is in addition to the money you will make from selling designs.

7. If your designs are good to have on the body for life, they are good to have on clothing and other merchandise. I love the tattoo designs of my friend and tattoo artist Marta from Italy. Every time I look at her designs, I feel they should be turned into clothing, posters, shower curtains and mugs for people who are not ready for a tattoo but still want to enjoy your creativity.


Now you have a solid plan to make money by starting or growing your tattoo shop.

Hope this helps and wish you all the success!

-Magic Leone

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Business Plan For Daycare


Day Care is not the easiest business to make money.

Most people who start a daycare are more interested in working with kids and not just making money.

However, as a moneymaker, I feel there is no reason you should not be financially rewarded, especially since you are the first influence in shaping the future of kids who come to your daycare.

I wrote this business plan for a client of mine who started a daycare. I wanted her to be financially rewarded for her love and dedication to kids.

If you own a daycare or are planning to start one, just follow the steps in this plan.

It will help you build strong daycare that will empower you to help kids not just in your neighborhood but worldwide.

At the same time, it will reward you financially.

I am a firm believer that you cannot keep helping the world if you are not enjoying that world yourself.

Therefore, I want you to also become financially successful along with your pursuit to help kids.

STEP 1: Choosing A Good Name

The very first step is to pick a good name for your daycare. Don’t pick a name that could run into copyright claims.

It is tempting to us ea cute cartoon name like Nemo but that can land you in trouble fast.

This will be a bigger issue when you try to grow your business, run ads or start selling the franchise for your daycare.

I would highly recommend that you hire a naming company to help you with a good name.

Your brand name makes a big difference. If you have a marketable name it will help you grow fast, else you will probably go through a name change later.

STEP 2: Identifying Your Audience (Rich Or Poor)

The next step is to identify who you will be catering to. Do you want to start a daycare for low-income parents or rich parents?

You need to know this in advance because this will help you decide your daycare design, curriculum, marketing material, teacher dress code, and almost everything else revolving around your daycare.

I would recommend that you create a brand for elite and wealthy parents but accommodate mid and low-income families.

This strategy gives your daycare the best shot at growing fast. Everyone wants to be part of an elite institute.

I have a worksheet called 5X Customer Avatar. I make all my clients fill this.

When you fill this worksheet you will get an in-depth understanding of your clients and you will be able to create a daycare that appeals to them.

You can download it here:

Step 3: Think Of Something Unique That No One Else Offers (USP)

This is going to be the most important step in creating your daycare.

In this step, you need to design your curriculum and marketing.

You need to identify what is unique about your daycare.

What is so special that no one else is offering and will make parents chose you over other daycares.

From my research, I find that when choosing daycare parents consider following the most:


a.) Early Child Development Course: They need to know that your day course can have their child with development.

That there is a natural progression to help the kid as they grow.

This is why you need to be creative and have a unique early child development program that no other daycare offers.

This is very easy to accomplish. It takes a little creativity to create something unique, helps kids and marketable.

If you are not sure where to start, look for some Early Child Development courses online.

This is what I did for my last client.

I looked for a few popular courses and read the reviews.

It helped me identify the topics that were popular and also weaknesses that parents were complaining about.

We took the strengths and made our version of it and added the things that were lacking from negative comments.

This helped us make a proven course because we know the majority of parents and instructors liked. We knew this from reading the reviews of popular courses.

Then we just gave this a new name and turned it into our own unique Early Child Development Course.

Which we then pitched to our clients and had no trouble convincing them to send their kids to our daycare.

You can also take some online courses and model after them to build your course. is one such course with great reviews:

Class Central has another course with decent reviews:

This course will be everything when it comes to making big money so spend as much time as you can here.

b.) Child Happiness: The next thing parents care is about their child’s happiness.

They need to know before they register their kid and even after registration that their child is happy with you.

We will discuss this more in step 5.

c.) Status: Every parent wants to be proud of the quality of life they give to their children.

Your job is to build and maintain an elite reputation for your daycare.

It is not just another daycare but an elite daycare for a few selective families.

Instead of chasing parents to send their children you need to make them chase you.

In almost every high-end coaching business I ran, clients had to go through an hour-long interview before I accepted them into my program.

I had to be convinced that they were right for my program.

I was interviewing clients who would pay me between $3,500-$200,000.

This made them feel special and privileged to be accepted in my program.

They would tell everyone in their circle that they were accepted to train with me.

You need to do the same thing to build a strong brand.

No matter how desperate you are to fill your daycare do not chase or compromise.

Have a selective admissions process. Make parents and kids qualify for admissions.

It will make them feel special and privileged.

They will work along with you and tell everyone about your daycare because they feel proud to be accepted.

This will help you build a strong and elite brand in the long run.

We did this for a school in India.

We did a press release campaign before opening admissions.

The press campaign talked about how parents were waiting for 6-7 hours to collect admissions forms and that there were only a few admissions forms that will be handed out.

The result was that we had parents wait in line almost 12 hours before we started distributing the forms. They did not want to miss the opportunity.

Even though we were desperate to get admissions we now had parents lining up to get admissions.

Make sure to present yourself as an elite and selective daycare and you will have no problem filling your daycare.

You can also offer special services that stand you apart from other daycare. We will cover this in the next section

d.) Convenience: When possible try to add as many facilities as you can to spoil the parents.

This will go along the lines of being an elite school that provides special services for parents and will add to your income.

Your job is to make the parents depend on you.

You need to become a part of their life and you will have no shortage of people wanting their kids to attend your daycare.

You can have a special app for your daycare. Send updates and photos of your kids through this app all day long.

Having an app positions you an elite school with elite conveniences.

It also is a great marketing opportunity because now parents will show the images of their kids to their friends and coworkers which will get you free publicity.

You can hire a cheap coder to develop one for you or take advantage of day school apps already out there. is one app that you can use.

There are many ready made apps already available. Just look for them in Google.

If possible have extra play space for kids to play.

Try to have longer hours if your plan and budget allows you. The more free time you can give to parents, the more they will want their child to go to you.

I know daycare’s where you can drop your kids as early as 7.30 in the morning and pick them up as late as 6.30 in the evening.

Some daycares have special services like dry cleaning, potty training, meals for takeout, field trips, Fri night babysitting.

These are all opportunities to make parents depend on you and make extra money.

Step 4: Build Sales Funnel (Offer A Week FREE Trial) Pay What You Want

Now you have your business plan, daycare coursework, and promotional elements.

It is time to take all these elements and build a sales funnel (a sales-driven website).

When you are a new daycare, you won’t have parents bring their kids over right away.

They need to know more about you, they need to know how good you are and if what is the big benefit for them to switch their current daycare.

So initially you need to give them some incentives to try you out and get them hooked.

However, you have to do it in a manner where you don’t come across as desperate.

You can have a weekend FREE session where the kids can test your daycare and you can test if the kids are the right fit for your daycare.

The weekend idea works because then parents don’t have to take their kids out of their regular daycare.

They often want to do something on the weekend and this tempts them to try your daycare.

You can make them install the app and send them updates the entire day. Let them see how happy their kids are.

You can make it a mandatory 30-minute interview session with your parents at the beginning and end of the day.

This will be your opportunity to tempt them to get admissions at your daycare.

You can also offer 1-week FREE trial for parents to test your daycare and for you to test if they are the right fit for your school.

If a parent leaves a kid with you for a week, there is a good chance that they will continue with you.

If you are tight on funds and cannot afford a free daycare trial then you can offer something called Pay What You Want.

In this marketing plan, you do not charge a fee but leave it up to the parents to pay whatever they want.

Majority of the time parents will pay you a decent rate and most likely this special offer will make them join your daycare as a gratitude for your generosity.

You can even offer FREE weekend babysitting.

Once the parents see that your kids are happy with you and that your daycare provides extra services, odds are that they will enroll with your daycare.

This is exactly what we need to do at this stage. Build our website with our special offers then send parents to these pages and get them to sign up.

Step 5: Get Reviews

One of the most important thing that will make parents want to send their kids to your daycare is what others have to say about it.

You must gather as many good reviews from parents as you can.

If you have existing students ask their parents to write you a review on Google or just send you email or text messages as reviews.

When possible ask them to give you a video testimonial. Video testimonials are way powerful and believable.

When you offer a FREE trial or Pay What You Want Offer, ask parents to write you a review at the end.

When you do something nice for them, they will write you a good review to reciprocate your generosity.

The more reviews you will have the easier it will be to get new kids.

Step 6: Run Ads

By this stage you have everything. You have a business plan, you have your sales offer and you have reviews.

Now it is time to run ads on social media and get new traffics.

I would create ads for the 1-week free trial or pay what you want for a day or free weekend trial or even weekend babysitting offer

I will target these ads to parents in your local community.

Make sure these ads come across as elite and not cheap or begging. Your words and images will make all the difference.

You can hire a designer on Fiverr or Upwork.

There are several websites that sell ready made advertisement templates:

I recommend that you hire an expert to run ads online.

Especially if you are someone with little to no marketing experience. You can get stuck at this level for a long time.

This will cost you a little but an expert can test and find a profitable campaigns way faster than you can.

Step 7: Press Release Campaign

Next, create a pr campaign.

You can hire a PR writer and submitter on Fiverr for cheap.

Have them create a PR campaign that focuses on your unique CDC (child development course).

Talk about results your kids are getting and how satisfied the parents of your kids are.

The idea is to establish your daycare and your course as something exceptional.

This will help us create more income opportunities.

Once you get press coverage on your course and daycare you can now create an online course to certify other people who want to open a daycare.

You can also start giving franchise and license to use your name worldwide.

Many third world countries, love to be associated with US schools and colleges because it adds to their prestige and gets them business.

STEP 8: Create Child Development Certification Course

You have worked hard to create your brand.

It is time to monetize and make some big money from it.

You should take your curriculum and turn that into an online certification program.

Offer the course to people who want to start a daycare.

Teach them your curriculum and certify that they have the expertise to run a daycare.

Online study courses are a big money-making business where courses worth billion dollars are sold every year.

The good thing about building an online course is that you already have a course so it does not take you any work and now you can keep making money over and over without putting in much work.

You can use Free WordPress LMS (Learning Management Systems) to build an online course for FREE.

You can go to Fiverr or Upwork and have someone build an online course for you for less than $100.

Then run ads on social media to sell this course and make extra money.

STEP 9: Franchise World Wide

The final step is to start giving the Franchise for your brand worldwide.

Many third world countries, love to be associated with US schools and colleges because it adds to their prestige and gets them business.

You can charge them hefty licensing fees upfront and then charge annual fees or fees per enrollment regularly.

This will turn your daycare program into a worldwide business and now you will have big passive income coming to you regularly.

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Business Plan For High End Luxury Watches And Fashion Jewelry


In this tutorial, I will give you a strategy to make big money with your high-end watches and jewelry.

I am talking about going from zero to a multi million dollar in sales.

In this lesson, I am giving you the strategy I gave to one of my clients who has her own jewelry business.

We executed this strategy and it has changed her business drastically.


First thing I would do is figure out the money plan.

How many different styles of jewelry do you have? How many do you want to sell to each customer? Will it be enough to make big money for yourself.

If you do not know your numbers, you will not be able to build a profitable business.

Let’s say you have a watch or a bracelet that you sell for $100.

And let’s say it will cost you $60 to sell each watch, you are now making only $40 per sale.

On the surface, it sounds like a $40 profit. But this is not enough to become rich.

You will need to sell 1000 watches a month to make reasonable money.

You will not be able to sell 1000 pieces of the same watch or jewelry for a long time.

People have different tastes. Not everyone will like what you have to offer.

This is why it is very important that you sell multiple pieces to your existing customers.

They already like what you are offering.

It will cost much less to sell them a second item than to find a new buyer.

This is why you should plan your business to sell multiple products to your customer and not just one.

From the very beginning, Identify the product you want to sell first.

Then identify how you want to get the second sale. Do you want to sell two of the product they just bought or sell a new item?

This is a good time to study your competitor’s money plan. What are they selling? How much are they selling, their price range, etc.



The next step is to build your website and social media channels.

At this stage, it is best to study your competitor and model your website, social media channels, and content after them.

They have already figured out what works.

Do what is making them money instead of reinventing the wheel and running your own trial and error.

You can go through their sales funnel and study it thoroughly.

See what their landing page looks like. What content is listed there? Then how do they lead you to buy from there? What is on their sales page. What is their offer? What is is the price point for their offer.

What do they say on thank you page?

Do they offer an upsell?

What happens after the purchase?

Do they send you another email?

Do they try to sell you something extra?

Whatever they are doing, you do the same. (Just don’t copy. Borrow the ideas and the principals, not the words.)

There are websites and apps that can show you the entire sales funnel for your competitor. It saves you the trouble of buying their product just to go through their funnel.

The one I use is called Funnelytics.


Step 3: Getting Initial Sales

First, step obviously is to start getting some sales.

For this step, I recommend that you hire an expert to run ads online. Don’t worry about making money for yourself here.

Everything you earn here use it to pay your staff, AD expenses and reinvest for more exposure.

This is especially useful if you are someone with little to no marketing experience. You can get stuck at this level for a long time.

Even if you do not want someone to sell, have them at least collect emails for you and then start selling to your email list.

If you want to learn how to start getting sales then watch this:

Step 4: Getting Second + Continuous Sales

Now you have your own customer list. These are people who purchased your products. 

Figure out a way to sell more products to them. Everything you earn from this second sale will be your profit. 

You already have their contact information you do not have to spend any money on ads to reach them. You just have to send an email or make a phone call to get additional sales.

Here are a few strategies you can use to sell more products to them:

A. Offer a quiz For personalized order.

Create a quiz to help customers order personalized products. For example, if you are selling luxury watches, you could create a quiz to determine which watch type will be ideal for your customer.

You can ask a few questions to discover what occasion they need the watch for? And if they like mechanical or digital? and if they prefer big or small etc?

Then you can make a recommendation so they feel that you are suggesting the watch which is just right for them.

Now they will be more willing to buy your recommendation because it is tailored for their unique situation.

Many websites use this strategy to sell watches online. is one of them:

You can create a similar quiz to sell jewelry. has a quiz on their site to help people discover the right jewelry for them.




B. Trap them with incentive.

Caboki does this really well. Every time you buy a product from them, they give you a certain amount of dollar credit for future purchase

This makes you feel that you already have $3-4 sitting in the account and so you place a repeat order with them.

You can also offer a discount coupon but from my tests giving dollar credit in accounts way more effective than discount coupon.

Also, make sure the credit you give them is dollar value and not just points. The dollar makes more sense to customers.

When they buy a product using the discount make sure they still get a new dollar credit. This will keep them trapped for life in the buying cycle.

I know this well not because it is working great for my clients but because I am a victim of this trap myself 🤣



You could also send discount and bulk buying coupons to your customers.



You could also sell them more products using FREE + SHIPPING model.

In this model, you do not charge for the product but just shipping and handling.

You basically make money as handling fees.

This is a great way to get rid of extra or expiring stock.

But more importantly, it is a great strategy to capture your prospective customer’s email or phone number so you can sell them your jewelry or watch later on.



On my favorite way to make money these days is to use PAY WHAT YOU WANT strategy.

In this option, you tell the customer to pay what they want.

This works great for a new product or to bring back customers who have not purchased for a while.

When you tell people to pay what they want, people generally pay good money.

They respond to your generosity with theirs.

I generally price my product at a higher price because people will always pay you less than the price.

So if you say your product is worth $100 they will pay you $20-30 and even 50.

But if you say you have a product for $50 they will not pay you $50.

I use Smart Pay Cart From DigitalAccessPass.
This is one of the best shopping cart with great sales features and best customer service.

SmartPayCart has the option to use Pay What You Want on your site.

You can get this shopping cart here: (I do not earn any commission for this referral)


There is another great tool you can use to get additional sales.

There is a plugin called spin to win.

Basically, you can program it so when your repeat customers can play the game of spinning wheel and win a special prize.

It could be anything from free shipping to a 20% discount. Here is an example from website:

You can get this plugin here:

In addition, you can make a little extra money under shipping and handling but 99% of the time you will make enough money to not have to worry about charging extra shipping and handling.

These strategies will get you extra sales which is your profit now and also will create a sales loop of getting regular repeat sales.

C. Start A Competition + Giveaway.

Now that you have a list of buyers encourage them to participate in social media.

Create a competition and ask them to post a picture with your product, a story around it or success results, etc.

If you are selling men’s jewelry or watches ask men to pose James Bond Style and the most upvoted will get a FREE watch or bracelet.

This is the fastest way to get new customers without spending money on ads.

Everyone who will post a photo will ask their friends to like their post. Many of their friends will now buy it from you.

You can also start a competition where you ask them to tag a friend who could benefit or look good in your watch or jewelry. 

Norwegian Cruise did for teachers. They offered a free cruise for the teacher who gets the most votes:

You can also set up free giveaways using websites like and



D. Get Reviews In Exchange For Goodies.

One last idea is to ask customers to write or record a review in exchange for a discount or even a free product.

This helps you get more reviews which ultimately results in more sales. The customer also appreciates freebies and by more from you.

Step 5: Hire Distributors/Agents

One of the things most businesses ignore today is offline marketing. 

There is huge money to be made offline. You can recruit distributors worldwide. 

Not only will it increase your sales but you can charge them a deposit or distributor fees anywhere from $1000 to $10,000. 

If you can recruit just 10 distributors that is $100,000 in fees in addition to product orders.

Many countries in the world would love to carry products originating out of the United States, UK, and Europe. 

There is a huge demand for imported good, especially in third world countries. 

A country like India with a population of billion people has the potential to scale your business overnight. 

But you do not have to go so far. You can start by recruiting distributors in your own region.

Step 6: Turn your product Into Income Opportunity

One of the biggest money maker in online marketing today is sales from affiliate promotions. 

There is a huge market of people who are interested to work from home today. 

Not everyone is interested in creating their own product. Most people want to promote other people’s product and earn a commission.

You can start your own affiliate program and then recruit affiliates. 

Show them how they can make money by promoting your products. 

Help them start and grow their business by giving them marketing lessons. 

These days there are tonnes of free online marketing course that you can point your members to so they can learn how to make money by selling your products.

The more people promote your products the more exposure you will get ad the higher your sales will be.

You can approach social media influencers and recruit them as your affiliates.

Step 7: Place your products In Stores

Most new businesses today focus on online sales. In addition to online sales, focus on placing your products in stores. This is extra sales and extra revenues.

Hire distributors and agents in various territories to get a product placed in stores.

Hire a part-time employee whose job is to go to various stores and negotiate product placement.

If you do the above now you have a channel to bring in customers and strategy to sell them more on a regular basis. 

In addition, you have other people like affiliates and influencers promoting your products and finally, you have your products placed in stores. 

These three channels should bring you massive sales and cash flow. In addition, you will also make collect distributor fees which is an added bonus.

You can reward yourself with part of the fees and spend the rest to make your brand even stronger by placing your product in pop culture via TV and Films. 

This will give you brand a massive exposure, status and create demand.

You can use services like or to get your product placed in media.


This will instantly boost your brand and give it the necessary boost to get sales.

Hope you find this strategy session helpful and it helps you to build a successful business.

Good Luck!

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