Magic Leone

Marketing Plan For Beauty, Haircare, Makeup, Perfume And Cosmetics

10-Step Marketing PLAN FOR BEAUTY AND COSMETIC PRODUCTS
If you are here, then you already have gone through the business plan. Now the next step is to build sales and marketing plan.
Step 1: Build Customer Avatar:
The success of every business depends on how well they understand their customers. This is an important step that most businesses skip and hence they fail. Most businesses sell what want as opposed to selling what customers want. They market ideas they like as opposed to what appeals to their customers.
If you have a good understanding of your customers you will know: a. Exactly what to create that your customers want. b. How to position your current product so it is appealing to your customers. c. You will know exactly what to say and influence your customers into buying from you. d.You will know the social media platforms and physical stores where you will find your customers so you can target them and sell to them. And much more.
Bottom line if you spend some time building your customer avatar, knowing who they are, what their life looks like, their pain and pleasure points then you will be able to effectively target them and turn them into your loyal customers. This will become more clear as you build their avatar.

Our goal is to have an in-depth understanding of our potential buyers like this example:

SAMPLE AVATAR

Meet Eva The College Student:

Eva is 19 years old. She is a full-time student who also works part-time. 

She is very busy with school and work and does not have much time to do anything else. 

She is an independent woman who lives with two roommates. She likes to spend her time with a few close friends possible.

Eva has a Facebook and Instagram account but she does not update it as often as she would like to. 

She would like to be a popular girl on Instagram but she is not sure how to go about it because she does not have the time and money to build a strong portfolio.

Since she is a college student she does not have a lot of money and time to go to expensive salons and get a good hair cut or hair treatment. 

She is dating on and off since her focus right now is solely to finish schooling.

From this example, I know exactly how to influence Eva. Eva is a general profile for most girls in college. 

They are busy, want to have fun, get attention and have limited resources. 

With this information, I can create very specific ad campaigns for Eva and other girls like her.

For example, I can create how using my beauty products have helped girls get more attention and more followers on Instagram. 

Since my target audience is young girls, I need to brand my product and create a youthful logo.

If you look up T-Mobile their majority customers are women and that is why they use Magenta in their marketing.

I can design my ads showing a college girl sitting with her friends and looking prettiest among them all or getting attention from guys over her friends. 

I can create ads mentioning how to get a salon look without going to a salon or without spending $200 on the salon. 

I can also get success stories or testimonies from girls her age.

So you see I can create a campaign that specifically targets college girls and influence them into becoming a customer. 

Building customer avatar gave me all I needed to know to build a strong marketing and advertising campaign.

With that answer the following questions and build a strong customer avatar for your business.

Now it is your turn to build a customer avatar for your business. You can download my customer avatar worksheet here:

http://go5x.com/5X-Customer-Avatar.pdf 

Just answer the questions and you will have your customer avatar ready.

STEP 2: Branding + Logo
This is another important start that has a big impact on your sales and marketing. If you are trying to create a premium brand you need a distinctive name and logo. It should be something that is: 1. easy to remember 2. conveys the value 3. differentiates and stands out from other brands 4. and conveys the value Don’t try to over complicate your branding. Don’t make it too modern. Your branding should be memorable and understandable to 80-year-old illiterates unless you are specifically catering to a unique audience who will understand your brand. The more cohesive and consistent your brand identity is, the easier it is for others to understand and connect with your company. When creating a brand identity, you need to pick the right visuals and content to represent you and maintain a consistent style and tone to support your business’ brand. Big brands succeed because they know who they are and why they exist and they make sure that we know it too. Having a strong brand identity will not help with sales and repeat sales. It will help you recruit distributors, create awareness, and sell your products in the international market. Most beginners try to skip this step or do it on their own. This is a big mistake. You are not your customer. What appeals to you, will not appeal to them. These days it is quite cheap to hire branding agencies who can help you with a good brand identity for pennies. They will gather all relevant information for your business then suggest names, logos, colors and complete branding strategy. They will even make sure that the domain name is available for your brand. This saves you a lot of effort. You can even go to a website like SquadHelp https://www.squadhelp.com and start a content where people from all over the world suggest you name with an available domain. Take a few names you like and do a quick poll to find out which name your audience likes the most. If you have an existing customer list, facebook groups or forums you can post a poll to find winning brand identity. This is the cheapest way to have a professional brand created for pennies.
STEP 3: research Marketing Platforms To Reach Customers
The most important step is to find out where your customers are and make yourself visible on those platforms. Not all marketing platforms are equal when it comes to sales. You may have a huge Facebook following and get very little sales vs. you may have a small following on Youtube and make big money. It is important to know where your customers are and then create content and ads for that platform. The best way to discover this fast is to see where your competitors get most of their traffic from and where do they spend the most money on ads. Your competitor won’t spend money in the long run or keep running the same ad for a long time unless they are making money from it. If we can find out what ad they are running, the platform they are running and where they are getting backlinks from we can model after them to get money-making traffic. We can create an ad similar to theirs and run on the same platform where they are running it. We can see where they are getting a backlink from then approach the same website to get a backlink for us.

Here are a few tools to spy on your competitor:

1. Google Alerts:

https://www.google.com/alerts

This is a free tool to monitor alerts.

You can add a specific word or brand name.

Google will tell you every time that name is mentioned.

So you can add your competitor’s name or product and every time they get listed online you will get the report.

You can now get your own product and company listed on the same platform.

 

2. Social-Searcher: 

 

I love this website. 

This web app is one of the best spy tools to learn about what is working for your competitor and use it to your advantage.

You can go on this site and type the name of your competitor or product you are interested in.

It will tell you what platforms your competitor is posting, what hashtags are most popular, what articles are popular and negative. 

It will tell you the time of day when they post the most, it will tell you if they get more engagements for video or photo or status and much much more.

Once you identify the keywords and topics that are performing well. 

You can create some articles similar to them and post on the same platform.

You can see what did not work for them and create a post about why something does not work and appeal to people who did not like that particular content.

Bottom line this app gives you massive information to create winning content online to drive traffic.

 

3. SEM Rush:

https://www.semrush.com

 

This is a paid but great tool to spy all the keywords your competitor is ranking for and getting traffic from. 

This tool even allows you to look at the ad keywords, meaning the keywords they are driving paid traffic to. 

And you can see the total traffic they are getting.

This is very helpful to know what keywords are working for them in organic search and what keywords they spend money on. 

You can use this information to build your own traffic.

There are many more tools like this. You can type “spy competitor traffic” in Google and you will find many more.

The bottom line in step 3 we need to identify the keywords or topics that your competitor is using to drive traffic. 

You also need to identify various platforms where they are getting traffic from. 

Then you build your own traffic and campaign around these keywords and platforms.

STEP 4: Build Campaign For Initial Online Sales
Now we know the topics, ad content and landing pages that are making money to your competitor. In the last step we researched what type of ads or keyword are getting them traffic, we saw the content on the page the traffic was going to and we saw the platforms that were driving the traffic. In this step, we will model as close to our competitor as we can without copying anything. So if they are running an ad with a free test offer, we will create an ad with a free test offer. We will create the content on our landing page (the page where traffic goes to) very similar to the content on your competitors landing page. If they are collecting email on this page we collect email on this page. If they have an article, we will write an article similar to theirs. If they collect emails and send emails to get sales we will create the same. Your competitor has already figured out what is working. Take advantage of this information. If it is working for them, it will work for you. Don’t start testing your own strategy. Once you start getting business, you can then test your own strategies but for now, focus on getting business as fast as you can. You can go through their funnel and model after all the pages. You can also use online applications to study your competitor’s funnel, see all the pages and model after them. I use an app called Funnelytics. https://funnelytics.io This app has complete sales funnels for industry experts in all niches. You need to look for a funnel in your industry or an industry close to it and just model after it. This will guarantee that you have a funnel, web pages, and content that are proven to convert and bring sales.
STEP 5: Run First Campaign
This is the easiest and self-explanatory step. Now that you have your ads and landing pages etc turn on the campaign and start driving traffic. At this stage test different ads, colors, headlines, and pricepoint to increase profits. I have a great tutorial on how to make money with ad campaigns. You can read it here: https://go5x.com/how-to-make-money-online-with-ad-campaigns/ Or at the minimum watch this video
STEP 6: Building Affiliate Network
An affiliate network can make you a millionaire in no time. This is one of the fastest way to grow business once you have the right people promoting your products. There are various affiliate networks like Clickbank and Commission Junction where you can list your product for affiliates to promote. The better strategy is to find affiliates who are promoting your competitor’s products and have them promote your products. There are various spy tool like spyfu.com that can help you find affiliates who are promoting your competitor. All you have to do is reach them with your offer and have them promote you. I like to call them. It is more personable and you can create a better connection and trust over the phone as opposed to sending an email. Most marketers, including myself, get so many offers a day that we don’t even care to read the email unless we know you. Spyfu has a great article on how to research your competitor’s affiliates: https://www.spyfu.com/blog/find-take-competitors-affiliates/ Here is another article from SEMRUSH that teaches you to research competitor affiliates using their tool: https://www.semrush.com/blog/how-to-find-affiliates-with-semrush/ But there is a way more better and powerful way to recruit big affiliates.

Research for business mastermind in your niche.

So if you are in the beauty industry find some masterminds for the beauty business. Masterminds are groups of existing business people in your industry. They get together and share what is working and help each other out. Masterminds usually work best because its members are already successful. They already have traffic and buying customers. If they send you traffic, you will make money fast. You can research on Google for business masterminds in your industry. Send an email to a couple of your competitors and ask them if they know of one. Or ask about it on forums or Facebook groups. Join one of these groups and your business will grow overnight. My business grew right after I attended my first business mastermind from a friend who runs an amazing mastermind in Miami Beach: mastermindonaboat.com So I know how powerful this is to recruit big players in the industry as affiliates who will promote your products. And if you find there is no mastermind for your industry start one yourself. Reach out to a few competitors and invite them to create an online mastermind that meets from time to time.

Go to programs like Affiliate Sumit that happens a few times a year.

Affiliate Summit

Almost everyone who goes there is into affiliate marketing. Either they are looking for products to promote or affiliates to promote their products. You can recruit a lot of affiliates at these venues. You will even run into your competitors and plan a cross-promotion with them so you both can make money. There are many more industry and marketing events where you can go and recruit affiliates. An example would be, click funnels live event that happens every year. These are great places to recruit more affiliates.

And finally, go to trade fair and trade events for your industry.

Since it is specific to your industry, you will find tonnes of affiliates willing to promote your product. As you can see, affiliate marketing is more than a full-time job. So I highly recommend you hire an affiliate manager if your budget allows. This will be money well spent. If you cannot afford in the beginning start on your own and when you start to make money hire a good affiliate manager. If a good manager keeps adding more affiliates, creates exciting offers for them to promote, it will bring you more sales.
STEP 7: Product Placement In Stores
This is one of the most challenging parts of the business. Getting your products placed in stores takes a lot of work, effort, and tactics. The first thing you should do is make a list of small boutiques or stores where you would like to place your products. When possible try to get to know the owners or the manager of the store in person. I advise my clients to start planning a month or two in advance. I encourage them to meet with the managers and have a friendly chat without mentioning that you want them to carry your product. This way they do not see you as a salesperson. Ask for the store manager and request them to carry something for you, or compliment them on something about the store. Do this a couple of times until you become a friendly face to them. Then a couple of months later make the pitch to carry your products. Have the sales sheet ready when you meet them. The sales sheet should give the store manager all the information they need on your product. It should have product images, how images look on the shelves, ingredients, price, margins and anything else that can help them. Bring a few samples as well.
The store wants to make a good margin on your product but they are more interested in what you will do to send traffic to them. I personally know a few store owners and managers who carry products with low margins only because the brand sends them a lot of traffic.
A lot of customers means they will sell more in addition to your product and this what they want to know. So when you meet them, share with them your marketing strategy. Tell them about any advertising, discounts, special offers you plan to use to drive traffic. Convince them that they will be getting a lot more business by carrying your product. If you have already done some sales, marketing, and even online promotions and have good numbers to show them, then show them. If you have good reviews from users, show it to them. We talked in the business plan on how to get your products placed in national media for cheap. You can let the store managers know that you plan to have your products placed in movies and TV show which will help with sales.
The more confident the manager feels in your product, the easier it will be to convince him to carry your product.
You can also commission some marketing managers who specialize in product placement to get you product placement. You can also recruit distribution firms in your industry to place your products. This will cost you a little extra margin but will get the job done.
STEP 8: PR And Product Awareness Campaign
In this stage, we are creating product awareness. This is not about running ads on Facebook to get sales. You want to run a campaign so people can find your brand, talk about it and engage with it. You can start with Press Release. I make my clients place their products in a few stores then create a press release. In this press release campaign, I will have them talk about how stores are begging to carry their products and they are not able to supply to all stores. There is no need to engage expensive PR companies. You can simply go on Fiverr.com and find a good PR writer who will also submit it for you. Fiverr.com The idea is for people to think your product is popular. Next, I have them pick a charity that their audience will like then use it to promote their brand. I will have them contact local and national celebrities along with social media influencers and convince them to talk about this charity or share an image or post for a charity cause. This image or post has your logo. I will have them contact celebrities to use their products for free and post a review. Some celebrities won’t do this without payment. So I ask my clients to offer a years supply for free to the celebrity they contact. This does not cost you big money upfront but can give you big exposure and big sales. Not to mention, you can now use their review on your website. There are websites that can help you find celebrities : For Social Media Influencer You Can Use: Tribegrou.co For real celebrities there are various websites like these: Contact Celebrity There are many more like: TheCeberitysource.com and Famepick.com Next, create a viral video. This takes a little creativity. In order for your video to go viral it needs two things:
1. It should have an element that makes people want to engage and share. You could create a controversial video. Nike is an example of that. Now people will comment and share that clip. Or have something cute and share-worthy. 2. You need a marketing machine. You need someone who has experience with getting videos viral.
You can find people who do this on Fiverr.com and Upwork.com Fiverr.com Upwork.com Finally, you can get your products placed in TV and Movies. There are various websites and agents who can put your product in popular media and thereby getting it a lot of attention. Here are a couple of websites that you could use: Hollywood Branded Heroapp
STEP 9: Build Repeat Sales Campaign
I am going to skip this step. We already covered this in the business plan. If you missed it or need to read it again go here: Business Plan For Beauty, Makeup And Haircare Products
STEP 10: Recruit Distributors Worldwide
One of the things most businesses ignore today is offline marketing. There is huge money to be made offline. You can recruit distributors worldwide. Not only will it increase your sales but you can charge them a deposit or distributor fees anywhere from $1000 to $10,000.
If you can recruit just 10 distributors that is $100,000 in fees in addition to product orders.
Many countries in the world would love to carry products originating out of the United States, UK, and Europe. There is a huge demand for imported good, especially in third world countries. A country like India with a population of billion people has the potential to scale your business overnight. But you do not have to go so far. You can start by recruiting distributors in your own region.
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Business Plan For Beauty, Haircare, Makeup, Perfume And Cosmetics

5-Step BUSINESS PLAN FOR BEAUTY AND COSMETIC PRODUCTS

In this tutorial, I will give you a strategy to make big money with your beauty and cosmetic products. I am talking about going from zero to a multi million dollar in sales.

In this lesson, I am giving you the strategy I gave to one of my clients who has her own perfume line. 

We executed this strategy and it has changed her business drastically.

 
Step 1: Getting Initial Sales

First, step obviously is to start getting some sales. 

For this step, I recommend that you hire an expert to run ads online. Don’t worry about making money for yourself here. 

Everything you earn here use it to pay your staff, AD expenses and reinvest for more exposure.

This is especially useful if you are someone with little to no marketing experience. You can get stuck at this level for a long time.

Even if you do not want someone to sell, have them at least collect emails for you and then start selling to your email list.

If you want to learn how to start getting sales then watch this: https://www.youtube.com/watch?v=taU-Zwd-y68

 
Step 2: Getting Second + Continuous Sales

Now you have your own customer list. These are people who purchased your products. 

Figure out a way to sell more products to them. Everything you earn from this second sale will be your profit. 

You already have their contact information you do not have to spend any money on ads to reach them. You just have to send an email or make a phone call to get additional sales.

Here are a few strategies you can use to sell more products to them:

A. Offer a quiz For personalized order.

For example, if you are selling haircare products you could ask your customers the reason they are buying the products.

Is it to get more volume, to regrow hair, to repair hair damage or style for a party, etc.

You ask them a series of follow up questions to get more details on their hair type, hair color etc.

Then  you recommend a product that is just right for them based on their responses. 

They will be more willing to buy what you recommend because it is specific to their needs.

Adoreme used this strategy initially to grow its user base. Most women struggled with finding the right bra for themselves.

Adore me offered a unique quiz to help women identify the right bra before ordering.

I personally know women who loved this feature because they felt they will finally get a bra that is right for their body.

Here is an example of their style quiz:
http://www.adoreme.com/quiz/step/

 

I personally like fitting quiz better than style quiz.

I feel fit is way more important than style. Ideally, you should incorporate both of them, it is easy to do that.

Here is an example of it:

https://www.thirdlove.com/pages/fit-finder#/

So use this strategy to create personalized sales experience and get more sales.

I HAVE A GREAT QUIZ PLUGIN FOR WORDPRESS. I PAID A LOT OF MONEY TO GET IT CODED FOR ME. THERE IS NO OTHER PLUGIN LIKE THIS OUT THERE. YOU CAN GET IT FOR FREE HERE: https://go5x.com/free-quiz-plugin/

 

 

B. Trap them with incentive.

Caboki does this really well. Every time you buy a product from them, they give you a certain amount of dollar credit for future purchase

This makes you feel that you already have $3-4 sitting in the account and so you place a repeat order with them.

You can also offer a discount coupon but from my tests giving dollar credit in accounts way more effective than discount coupon.

Also, make sure the credit you give them is dollar value and not just points. The dollar makes more sense to customers.

When they buy a product using the discount make sure they still get a new dollar credit. This will keep them trapped for life in the buying cycle.

I know this well not because it is working great for my clients but because I am a victim of this trap myself 🤣

 

 

DISCOUNT COUPONS:

You could also send discount and bulk buying coupons to your customers.

 

 

FREE + SHIPPING OFFER:

You could also sell them more products using FREE + SHIPPING model.

In this model, you do not charge for the product but just shipping and handling.

You basically make money as handling fees.

This is a great way to get rid of extra or expiring stock.

 

 

PAY WHAT YOU WANT OFFER:

On my favorite way to make money these days is to use PAY WHAT YOU WANT strategy.

In this option, you tell the customer to pay what they want.

This works great for a new product or to bring back customers who have not purchased for a while.

When you tell people to pay what they want, people generally pay good money.

They respond to your generosity with theirs.

I generally price my product at a higher price because people will always pay you less than the price.

So if you say your product is worth $100 they will pay you $20-30 and even 50.

But if you say you have a product for $50 they will not pay you $50.

I use Smart Pay Cart From DigitalAccessPass.
This is one of the best shopping cart with great sales features and best customer service.

SmartPayCart has the option to use Pay What You Want on your site.

You can get this shopping cart here: https://smartpaycart.com (I do not earn any commission for this referral)

 

 

There is another great tool you can use to get additional sales.

There is a plugin called spin to win.

Basically, you can program it so when your repeat customers can play the game of spinning wheel and win a special prize.

It could be anything from free shipping to a 20% discount. Here is an example from Neilpatel.com website:

You can get this plugin here: https://spintowinreward.com

 

 

In addition, you can make a little extra money under shipping and handling but 99% of the time you will make enough money to not have to worry about charging extra shipping and handling.

These strategies will get you extra sales which is your profit now and also will create a sales loop of getting regular repeat sales.

 

 

C. Start A Competition + Giveaway.

Now that you have a list of buyers encourage them to participate in social media.

Create a competition and ask them to post a picture with your product, a story around it or success results, etc.

Promise the most upvoted or random winner to get 3 months of free supply.

This is the fastest way to get new customers without spending money on ads.

Everyone who will post a photo will ask their friends to like their post. Many of their friends will now buy it from you.

You can also start a competition where you ask them to tag a friend who could benefit from your product like Norwegian Cruise did for teachers.

You can also set up free giveaways using websites like https://www.rafflecopter.com and https://promosimple.com

 

 

D. Get Reviews In Exchange For Goodies.

One last idea is to ask customers to write or record a review in exchange for a discount or even a free product.

This helps you get more reviews which ultimately results in more sales. The customer also appreciates freebies and by more from you.

 
Step 3: Hire Distributors/Agents

One of the things most businesses ignore today is offline marketing. 

There is huge money to be made offline. You can recruit distributors worldwide. 

Not only will it increase your sales but you can charge them a deposit or distributor fees anywhere from $1000 to $10,000. 

If you can recruit just 10 distributors that is $100,000 in fees in addition to product orders.

Many countries in the world would love to carry products originating out of the United States, UK, and Europe. 

There is a huge demand for imported good, especially in third world countries. 

A country like India with a population of billion people has the potential to scale your business overnight. 

But you do not have to go so far. You can start by recruiting distributors in your own region.

 
Step 4: Turn your product Into Income Opportunity

One of the biggest money maker in online marketing today is sales from affiliate promotions. 

There is a huge market of people who are interested to work from home today. 

Not everyone is interested in creating their own product. Most people want to promote other people’s product and earn a commission.

You can start your own affiliate program and then recruit affiliates. 

Show them how they can make money by promoting your products. 

Help them start and grow their business by giving them marketing lessons. 

These days there are tonnes of free online marketing course that you can point your members to so they can learn how to make money by selling your products.

The more people promote your products the more exposure you will get ad the higher your sales will be.

You can approach social media influencers and recruit them as your affiliates.

Step 5: Place your products In Stores

Most new businesses today focus on online sales. In addition to online sales, focus on placing your products in stores. This is extra sales and extra revenues.

Hire distributors and agents in various territories to get a product placed in stores.

Hire a part-time employee whose job is to go to various stores and negotiate product placement.

If you do the above now you have a channel to bring in customers and strategy to sell them more on a regular basis. 

In addition, you have other people like affiliates and influencers promoting your products and finally, you have your products placed in stores. 

These three channels should bring you massive sales and cash flow. In addition, you will also make collect distributor fees which is an added bonus.

You can reward yourself with part of the fees and spend the rest to make your brand even stronger by placing your product in pop culture via TV and Films. 

This will give you brand a massive exposure, status and create demand.

You can use services like https://hollywoodbranded.com or http://heropp.com to get your product placed in media.

 

This will instantly boost your brand and give it the necessary boost to get sales.

Hope you find this strategy session helpful and it helps you to build a successful business.

Good Luck!
-Magic

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Magic’s Ultimate Career Advice For Students And Young People

Video Transcript:

So in this video, I’m going to give you career knowledge that no one else would ever give you. No school, no college, no university, no teachers, no professors.

Even your parents don’t know this. And not knowing this is the reason why so many people make bad career choices in their life. As a result, they change their jobs five or six times, at least during their lifetime.

That’s the average for the American jobs that most people change their job five to six times in their lifetime and they’re still not happy.

What I’m going to teach you is something they don’t teach in schools and colleges and once you know this, you will know how to approach your career the right way so you’ll be happy, satisfied and successful. You’ll never have to change your job again because you will know what you want in life and what you need to go after.

See, the traditional knowledge or the traditional approach to career is you should go and become something that’s going to make you a lot of money, right? Become a doctor, become an engineer, go and study computer science. Then you’ll have a good job. Learn to code. You’ll have a good job that you’ll make good money. You can buy a house, get married, live happily ever after.

That’s what most people do. They choose a career which tells them that this is where a lot of money is, if they go through this stream of education, they will be set for life. They will make enough money, have a good job, that they can live happily and get married, have children. And they do that, but soon they realize that after going through this process, they find something still missing. They start to realize that this is not fulfilling. It’s not satisfactory. It’s not giving them what they would want in life and by this time they don’t even know what they want in life.

This approach is totally backwards. This is like a fools way of approaching your career the way you should do is. You should first ask yourself, what do you want in life? What will make you happy in life?

Then ask yourself if this is what makes me happy in life, what all do I need to reach this place? And then you decide what kind of education will put me on this path to get here.

I’ll give you an example: So I’m someone who values freedom in life. I don’t want to work for someone. I’m going to work when I want. I want to travel the world, which I do. I travel seven to eight months a year. So I have to ask myself what kind of job, what kind of career I can choose. It gives me freedom and flexibility that I can be anywhere and do anything.

Now if I go to school or college and career counselor will say, Oh, you should become a lawyer, should become a doctor. You know, you make a lot of money and then you take a year off. Or you take a month off and go on sabbatical for a year to travel the world. Or every year you can travel somewhere.

But that’s not the travel I’m talking about. I’m talking about I want to travel for five or six months, a year. No job will let me do that. So now I have to ask myself what can I do? And that’s why I found out, that what I need is freedom. But then I also know that I also need financial security.

So I need a job that gives me the freedom to travel, can be anywhere in the world and still makes me money. And I know that the area that I can do that is from online marketing.

I am a coach. I love to help people. I spend pretty much all my life with lot of smart, successful people who think outside the box, people who are very successful in their life. So I learned a lot. It changed my life. It made me, rich, made me wealthy, brought me success in relationships.

So all the wisdom I acquired from people is what I’m passing onto the world and in exchange, I’m making a small profit. That’s my gig. And that’s why I’m so happy because now I know that I can travel the world. I’m making money, I can do what I want to do.

I’m not working for anyone. No one tells me when to start working, when to stop working. And this approach has brought me all the success and that’s the path you need to take.

Ask yourself what will make you happy? What all would you need? What tools, what resources you would need to bring you that happiness? And then ask yourself what can of career will set you on that path. Give you those tools so you can reach your ultimate happiness.

Schools don’t do that.

A true story, long time back when I was going to school, I never finished my college and I used to work for career counseling and there was this girl, a Japanese girl came in there and she was trying to figure out what kind of degree she should go after and they asked a lot of questions, what do you want to do?

And she said, I would like to practice psychology in the US you know, her main goal was she wanted to stay in the US and she wanted to do something with psychology. That was her interest. So the career counseling told her that she should go and get a degree in psychology.

But here’s the problem. She got a degree in psychology, but what career counselor failed to tell her is that with a psychology degree, she’s not going to get a green card. She’s not going to get an H1B And she cannot stay in this country. If her goal was to get a degree in, stay in this country, this degree will fail her.

So what they should have advised her was, you know, study psychology and study business and figuring out how you can apply your psychology to business. So then businesses will hire you. Those are the only ones that hire.

And this kind of information doesn’t come from schools because schools are very impractical. They’re all theoretical. They all live in this really big fantasy land where they think everything’s going to be great, all they care is that you give them your money, and go through your four years, six years of a degree. That’s all they want.

I’m sharing this with you because education never made sense to me. I think there is a value for education. Knowledge is good. It’s good to go to school, and I’m not against that. But don’t give them the power to decide for you to tell you what to do because they don’t know themselves.

No matter what your parents say, no matter what your friends say, no matter what your wife or husband say, take the path I’m telling you because it brought me success, brought success to many people.

It’s not a coincidence that some of the most successful people on this planet are college dropouts. There’s a reason for that. Because college doesn’t bring you success.

If you identify your true mission in life and then you apply resources to it, you’ll be successful. So use this path that I’m telling you right now, and I promise you, you will have a very successful, and happy career.

Take care!

-Magic Leone

How To Make Money Online With Ad Campaigns

How To Make Money Online On Autopilot By Running Ads

It is very easy to make money online by running ads. Whether you have a product, service or coaching you can grow your business fast and make a lot of money quickly. The best part is that you can automate your business so you do not even have to do most of the work.

And no you do not need a lot of money to build your business. Just copy the model I am teaching here and you will build a successful business.

In this tutorial, I will give you the exact steps to follow and build a million dollar business ground up which runs automatically. Read this all the way to the end and I promise you that this will change your life, business, and finances.

WHY MOST PEOPLE STRUGGLE TO MAKE MONEY ONLINE

Most people run ad campaigns, but they can rarely make money from it. They advertise on Facebook, Youtube, Google or some other platform. They spend some money but rarely make any money.

When their first campaign fails, they try a new campaign, test a new ad, design a new sales and landing page. Then they spend money on ads. They still don’t get success and they hire an expert but nothing changes again.

I know this because I have been through this cycle and 90% of my clients go through the same struggle when they start learning from me.

After reading this tutorial or watching the video above, you will learn exactly to make money from ad campaigns. You will identify the mistakes you’re making and why you’re not making money. And you’ll also learn new things that you did not know until today. And once you start executing them, you will be able to make money from your ads.

The Formula I’m giving you today works for most industries. I have applied it in various industries including fitness, dating, healthcare, relationships, and e-commerce.

It works every single place the same way. It makes you good money coaching, consulting works everywhere. Now, I don’t know your industry, so you might have to make a few tweaks, but it should work for almost everyone.

With that, let’s get started.

HOW TO START MAKING PROFIT FROM YOUR ADVERTISING CAMPAIGNS. HOW TO TURN YOUR LOSS CAMPAIGNS INTO PROFIT:

Every Ad campaign has 2 parts.

One is you have your spend, your ad spend is the money you spend on advertising and then you have your revenue.

The first step is to play with these two parts to make a profit.

For example, most people spend $100 on ads and then in return either they get nothing or at best, they get some money back. For discussion sake let’s say you spent $100 and got $50 in sales.

So obviously you’re operating at a loss of $50 here, and this where most people are stuck. They don’t know where to go from here and how to turn this into a profit.

When they reach out for help, most people give them poor advice because they want to make more money. They will ask for big money to redo their sales pages etc to get sales. But that rarely works.

90% of the time redoing your sales funnel is not going to make a big difference. Majority of the time the original results you see are the metrics for your offer. You can create new sales pages and write a new copy but the conversion rate will rarely change.

So instead of hiring someone to fix this for you, make adjustments to the 2 ad parts and make it as profitable as possible.

The first step is to try different ads, headlines, images and landing page design. See if you can reduce the cost of traffic by implementing these changes. This is the first thing I do after I start running ads. Even if my campaign is running at a profit, I still test different versions of ads and copies to see if I can increase my profits.

If you try 5 different ads and one of them gets you cheaper clicks or higher conversions, your cost will drop.

Coming back to our example, you were spending $100 to get a sale. With new ads and changes maybe you now only have to spend $80 to get a sale. So now instead of operating on a loss for $50 ($100 ad cost-$50 sales), you are at a loss of $30 ($80 ad cost – $50 sales cost). So we already gained $20 by making this one change.

In almost every industry, I find that quiz is a great way to get conversions. When I first started using a quiz doe advertising, my lead cost dropped from $3 to 38 cents. That is a massive drop. There is a reason why so many big companies, including adore me is using a quiz to sell products. I definitely recommend you run ads to quiz and see if it increases conversions.

A lot of big brands are using quiz these days. Here is a screenshot from Adore Me Website:

I have a free quiz plugin for WordPress that I developed for myself. Feel free to download it and use it. It is free and comes with training, you can get it here: Free Quiz Plugin

Next, you test a higher price for your offer. Most of the time you will be able to charge 2-3 times the price you are selling at without losing any sales. Start by doubling the price and run ads to see if it converts the same.

In my first business, I went from charging $50 to $97 and my conversion did not drop.

Back to our example, if we increase the product price from $50 to $97, we are now at a profit of $17 ($97 Sales – $80 ad cost).

So just by testing these two variables, we went from losing $50 to a profit of $17. And we did not have to hire any outside professional for help.

Now, if you keep running this ad, you will keep making money.

BUT YOU CANNOT SURVIVE WITH SMALL PROFIT. YOU WON’T BECOME RICH AND SO WE ADD THIS NEXT STEP TO MAKE EVEN MORE MONEY:

If you are operating on a small profit, think how many products you will have to sell to make big money? If you want to make even $1,500 you have to sell about 90-92 products. If you want to earn 15,000 you will have to sell about 900 or so every month. That is a lot of sales and a lot of customer service.

This is not to say you shouldn’t be selling thousands or that’s a big number, but this is not a big money. This is not going to make you rich. Your goal is not just to sell products, your goal is to become rich and work as little as possible. This is not going to do it for you.

DO THIS STEP TO MAKE MORE MONEY FROM YOUR AD CAMPAIGN:

So now you know that every time you spend $80 you will earn $97 back. So now what you do is you add something called an upsell.

An upsell basically is an additional offer to your origin offer. It is something that compliments your original offer. For example, if you buy a TV from Best Buy they will instantly offer you some speakers, a home theater system and warranty to go with it.

You just wanted to buy a TV and now they are offering you more things to buy with your TV. These additional offers are called an Upsell.

So if you would have spent $500 to buy a TV you may now spend between $800-1000 depending on what all extras you buy.

Here is a screenshot from BestBuy.com. You will notice that the TV is priced at $599 and then they offer 4 extras which brings the total to almost $1000. This is extra $400 earned from offering an upsell.

If you were to buy an Apple product they immediately offer you AppleCare (Apple’s extended warranty) that you can buy for extra money.

In addition, Apple offers upgrade to their products as a way to make more money. Look at the screenshot below and you will see the options they give to upgrade your purchase by paying extra:

As Seen On TV often have an offer that they will ship you a second one for free and you just have to pay shipping and handling for the second piece. Well, shipping and handling are where they are making extra money.

In my last business, I added 7 upsells which added to $750 and my average sale became $450 after I added the Upsell. This means every customer would pay me $450 on an average.

So you do the same. Add a few upsells to your original offer. As soon as someone buys your first product, offer them something extra at a discounted price. You can offer as many upsells as you want, as long as they compliment your original product.

Back to our example, let’s say you added 3 upsells with a total value of $300. And our average sales went up by $100. We just went from $17 profit to $117 profit. So now every time you spend $80 You earn $117. That is a good profit.

So now you see that in order to make your ad campaigns profitable, you need to play with variables at hand. You need to spend more time testing these variables instead of hiring experts to redesign your website and sales pages.

BUT EVEN THIS IS NOT GOOD ENOUGH…
IN ORDER TO BE RICH AND BUILD AN AUTOMATED BUSINESS, WE NEED TO MAKE MORE MONEY.
DO THIS NEXT, TO MAKE EVEN MORE MONEY:

Most of the money we earn up to this point we invest it to create automation or hire experts who will work for us. I don’t want to make this $400-500 per sale and be happy with that. That’s not my goal.

I want to use this money to hire experts to write copies for me, run ads for me and make me money while I do other things.

So until this point, I spent some money on ads it got me sales and enough money for me to hire experts to run my business.

Before I had to spend money on Facebook and Instagram ads to find buyers. Now I have a list of my own buyers. I will now sell them extra offers and I do not have to spend any money to reach them since I already have their contact information.

I can now sell them a second product or I can sell them products from other sellers and earn a commision. All this money will go into my pocket.

When it comes to selling here, I really focus on selling something high end that starts at $3000 and goes all the way up to $200,000. In my last business people would buy coaching from me, which would start at $3500.I had different packages, $5000, 10,000, 15, 20, 25, 50, 100 and all the way up to $200,000. Every sale at this level was a big sale and that is when I would get involved.

Below you can see the income screenshots from selling some of my high end offers. This should motivate you to build your own high-end offers and make big money:

Because now I earn big money for my time. I let others run my business, bring in buyers and then I will sell expensive programs to those buyers to make big money for myself.

And this is how you make money with Facebook ads, Instagram ads or any other advertising campaign.

STEPS TO BUILD A MASSIVE AUTOMATED CASH GENERATING BUSINESS:
1. Start with one advertising platform like Facebook.
2. Turn your campaign into profit using the steps I discussed above.
3. Then hire experts to run your business.
4. Sell high-end products and services to your customers

Then add more traffic channels. If you started with Facebook add Instagram next. When Instagram also becomes profitable, add Youtube, then Linkedin, then Twitter. Keep adding more and more channels. Pretty soon you will have 5-8 advertising platforms that are making you a lot of money and that is how you become rich and build a million dollar business.

Hope you found this lesson useful. Take my words for it, this is a sure way to build a million dollar business ground up. Model your business after this and you will surely make a lot of money for yourslelf.

Until next time!

-Magic Leone

Secret To Succeed In Life – Magic Leone’s Ultimate Insight To Mindset Of Achievers

THE FIRST SECRET TO SUCCESS IS KNOWING WHAT YOU WANT

If you want to succeed in life, identify your real goal. Identify what is it that you’re really going after.
And now I know you’re thinking Magic, I already know what I want in life. I’m already going after it, but it’s still not working. And if that’s the case, I’ll tell you, you haven’t identified your real goal.

You’re not going after what you really want or you don’t have a proper understanding, a full understanding of what your goal really is. Or your goal might be misplaced. You may not even realize you are chasing the wrong goal and that’s why you’re not reaching them.

And I’m saying this because I went through this myself for a long time. I was totally confused. I was focusing on wrong things and that’s why success was never coming to me.

NO ONE TEACHES HOW TO SUCCEED IN LIFE!

Your schools won’t teach you. Colleges won’t teach you. Your parents won’t talk about this. Your friends won’t talk about this.

This is more relevant today than any other time, people actually throw you off – people confuse you. They take you away from your goal and that’s why most of us, we are always struggling.

We’re trying things, we’re doing our best, but we are not reaching our end goal and that’s why I created this video because I want to make sure you understand that you might be chasing the wrong goal.

IF YOU ARE NOT REACHING YOUR GOAL – DO THIS…

If there is an area where you’re struggling, in personal or professional life, and you’re not reaching your end goal, Stop. Reevaluate your goals, take another look at them and make sure you have the right end goal.

Make sure you are true to your desire. Doesn’t matter how shallow it looks. Doesn’t matter what people are going to say. It doesn’t matter what your husband, wife, parents, children are going to say. You have to be true to yourself.

PEOPLE MAY DISLIKE YOU IN SHORT RUN BUT WHEN YOU SUCCEED THEY WILL BE PROUD OF YOU AND WANT TO BE WITH YOU.

SO IGNORE THEIR DISAPPOINTMENT IN THE SHORT RUN AND FOCUS ON YOUR GOALS.

People might dislike you in the short run, but when you will be successful, when you will reach your end goal, everybody will be proud of you.

And then when you have success, when you have power, you can have more people.

Everything changed for me. The minute I identified my real goal. Until that day I had no money. I used to sleep on airport floors. My friend would feed me. My clients were benefiting, but I was not benefiting. I was broke.

The minute I identified my real goal, which was to make money for myself to grow my business, everything changed. I started making money. I started getting more clients. The more my business grew, the more people I could help and as a result.

Now, I am living a great life. I own this beautiful apartment. I own multiple properties like this all over the world. I travel six or seven months a year because that’s what I enjoy. I go to the greatest spots, have great vacations, do great things and live a great life. Only because I identified my true goals.

At the same time, I do a lot of great work. I help a lot of people I do a lot of charity. I never talk about that. I don’t want to talk about it now, but I want to give you an insight. That once you identify your true goals and you accomplish them, life changes. You live a great life. You buy great things, you help a lot of people. You make this world a better place.

But the majority of people can’t do this because their goals are misplaced. And I can’t give you a better example than this. I can’t tell you a better story than this that’s going to motivate you to reevaluate your goals, to be proud of our goals, to chase them and not stop until you have everything. Because once you have, everything is the day you can become a true influencer. That’s the day you can really make a difference in this world.